Jägermeister likes to invoke the legend of St Hubertus, the patron saint of hunters and a fighter for a more respectful treatment of nature. Not only this story fits perfectly with the values of Mast-Jägermeister SE and its strong herbal elixir from Wolfenbüttel. Recently, St. Auctor, according to legend the patron saint of the city of Braunschweig, became the namesake for a compliance project with a lighthouse character: Mast-Jägermeister SE is implementing a trend-setting compliance management system with the Auctor platform. Protection of corporate values and top-of-the-class in the luxury food industry – that is the demand on the solution. The digitalisation partner: otris software AG.
Mast-Jägermeister SE produces spirits that are sold in around 150 countries around the world. Due to the product and its international orientation, the company has to comply with a wide range of legal, regulatory and social requirements. In addition, there are self-imposed guidelines that prescribe, among other things, ethical principles for entrepreneurial action.
Christoph Böhringer, Compliance Officer of Mast-Jägermeister SE: “The continued increasing internationalisation of our company requires further professionalisation. This is a challenge for each and every one of us. Because compliance management is not only an indispensable building block for economic success and competitiveness, it is simply the law. And in international competition, resilient compliance systems are becoming increasingly important, especially in the CSR area, and will secure successful entrepreneurial action in the future. For us at Jägermeister, as a modern, leading brand and tradition-conscious medium-sized company, this is indispensable.”
Digital information platform Auctor.
The Legal & Compliance department helps employees to comply with laws and guidelines. Compliance plays an important role in risk, contract and investment management as well as in the implementation of a whistleblower system. In order to document these tasks centrally and to control the necessary activities, the company is establishing the Auctor information platform.
Risk management as a central element.
A central element of the Auctor platform is risk management. The system, which was previously operated separately, will be integrated into the existing compliance platform, expanded in terms of content and technically replaced by Auctor. Together with otris consulting, the compliance experts at Jägermeister are implementing a solution that digitally maps risk management. The entire risk prevention process is a complex entity: actors, roles and areas of responsibility must be integrated into processing, assessment and monitoring workflows. In addition, there are reporting and documentation processes. The task of the otris consultants is to transfer the complex risk management into easy-to-use software.
Other integrated specialist solutions
Integrating the otris whistleblowing system into the Auctor platform is an obvious choice. After all, information from employees and other stakeholders is indispensable for the identification of risks. Information helps to uncover gross misconduct and to prevent damage. The otris whistleblower system guarantees the anonymity of the whistleblower. This protects those who are willing to provide information and motivates them to do so. Information is processed directly in a case management system. Through the integration, Jägermeister anticipates the legal requirements.
The otris contract management solution has already been in use at Jägermeister for some time. In addition to the integration into the Auctor platform, a variety of enhancements are being made: Release workflows and clause management improve the contract creation process. In the future, additional file types will offer the possibility of successively expanding the solution to include other areas of application (e.g. documentation of claims for insurance contracts or building information for rental contracts).
The international orientation of Mast-Jägermeister SE with its many subsidiaries makes the overview and maintenance of all corporate documents a challenge. The Auctor platform also simplifies this compliance-relevant area and supports the governance tasks: Through the integration of the otris shareholding management software, the user navigates to the desired company via an organisational chart. There he finds – uniformly structured – corporate documents (e.g. articles of association, excerpts from the commercial register, non-disclosure agreements, etc.). A corporate calendar bundles the compliance-relevant dates and responsibilities in the respective companies. This enables uniform monitoring of all deadlines with automated warnings of upcoming deadlines.
Digital protective shield.
With the Auctor information platform, Mast-Jägermeister SE is implementing an ambitious compliance management system. The platform establishes a 360-degree view of the modules and topics: Risk Management, Corporate Governance & Compliance incl. Whistleblower System, Participation and Contract Management. Linked solutions provide support for further compliance-relevant challenges. “In otris, we have found a digitalisation partner with whom we can master the challenges of international compliance management,” summarises Markus Hartmann, Compliance Manager and head of this project within the Legal & Compliance business unit at Mast-Jägermeister SE.
The world-famous herbal liqueur Jägermeister is at home in around 150 countries around the world – but its home is in Wolfenbüttel in Lower Saxony. The world’s most successful herbal liqueur has been based on a secret recipe of 56 different herbs, flowers and roots for over 80 years. In 2020, Mast-Jägermeister SE sold 89.5 million 0.7-litre bottles of Jägermeister (2019: 109.5 million) in over 150 countries around the world. Jägermeister is the best-selling premium liqueur in the world. The foreign share of total sales remains at just under 80 percent.
The photos used (banner, quote) were kindly provided by Mast-Jägermeister SE.